Sasha Prood: Chevron Repeat

Released Tuesday, October 11, 2011

This Tuesday is our two-year birthday, and our 100th print edition. To mark the occasion, we are offering 10% off of all orders placed through Friday, October 14th, 6PM EST. Please use the code 100PRINTS when checking out. It's been an awesome two years of working with our amazing artists and charities, and we couldn't have done it without your support. Huge thanks to you all, whether you've bought prints, shared The Working Proof with your friends, sent us a nice email, or just admired the art from afar. Thank you!

Chevron Repeat, by Sasha Prood.
15% of the sale of this print goes to Action for Healthy Kids.

Sasha Prood grew up just outside of Philadelphia, PA, and trained at Carnegie Mellon's School of Design. In addition to freelancing full-time, she is attending Type@Cooper starting this Fall to further develop her typographic skills. Sasha currently resides in a tiny studio apartment in Brooklyn, NY, that is filled to the brim with plants. She creates typography, illustrations, patterns, and graphics using pencil, pen, and watercolor, and the computer. Thematically, her works lean toward the organic, natural, and scientific, with vintage, utilitarian, and childhood influences. Animals, vegetables, and minerals of all kinds are commonly found in her illustrations, creating anything from logos to posters to apparel graphics.

About the print:
Chevron Repeat is a piece from a larger 'watercolor meets pattern' study. In this study I was exploring the juxtaposition of order - the geometric shape in repeat and disorder - the imperfect quality of watercolor. What I enjoy most about painting with watercolor is that as much as you work to control it, there is always an unpredictable aspect in how it will dry.

This is a digital print on acid free, Neenah uncoated matte 100lb cover paper that is 80% recycled. It was digitally signed by the artist and was numbered by The Working Proof.


What has inspired you recently?
Vintage marks and script fonts have been a large source of inspiration in recent weeks. Science too - particularly biological entities such as cells and molecules.

Why did you choose to pair Action for Healthy Kids with your print?
I chose to pair the charity Action for Healthy Kids with Chevron Repeat because I believe that childhood nutrition is a critical area of human health that needs more attention drawn to it.

How have you seen art transform the world around you?
As an illustrator and graphic designer, I see 'art' everywhere - it is often hidden in plain site. For me, art is everything from logos to packaging to signage to museum pieces - it does not just transform our world, it is one of the building blocks.

If you could pick one artist to mentor you, who would it be?
Paula Scher, because her work is uniquely her own. Additionally, she has done a wonderful job of melding together graphic design, typography, illustration, hand-making, and a playful sense of humor and boldness - all things that I try to bring into my own work.

Who are some artists you think people should know about?
I'm obsessed with the work of James Turrell - the environments that he creates with light blow me away every time. I love the work produced by the late Jean Michel Basquiat. I'm also a fan of Aurel Schmidt and SwoonTim Walker creates the most amazing fantasy photographs, and I hugely admire the illustrations of the late Edward GoreyCharley Harper, and William Steig, to name a few.

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